February 2013
1 post
7 tags
Blog Commenting Tips for Traffic and Brand...
What is the value of blog commenting in today’s modern search climate? The abundance of blog commenting spammers and the widespread use of the no-follow tag on blog commenting links may distract many from seeing the inherent benefits in high-quality, on-niche blog commenting. Yes, it is possible to utilize blog commenting as a link building strategy, and many still do in order to gain some low...
January 2013
3 posts
7 tags
Prediction: Guest Blogging Five Years From Now
Prediction alert! The proliferation of guest blogging has got me thinking about what is this form of link building and content marketing going to look like in 5 years. Guest Blogging or Guest Posting has become the go-to link building tactic for many SEOs. Guest Blogging is often a win-win for the marketer and for the blog. The blog gains valuable, unique content and the marketer gains exposure...
7 tags
Don't Make the Mistake of Leaving out Evergreen...
According to Forbes, 2012 was the “year of growth” for content marketing. 2012 was the year that business owners stopped asking the question “why content marketing?” and they began asking “how?”. The old digital montra of “Content is King” is just as relevant as ever and is not losing steam. Marketers in today’s modern landscape are trying to...
5 tags
Broken Link Building Success Strategies for...
As search engines become more intricate and capable, link building has been forced to evolve and become more sophisticated at the same time. All good inbound marketers must continuously expand their knowledge set in order to stay relevant. One of the more recent additions to the link building tool set of many is the concept of broken link building (BLB). The basics behind BLB are to try and find...
December 2012
3 posts
3 tags
Newcomer's Response to: What the Heck is SEO?
Over the course of the last month the organic search world has seen a hot debate over the perceived value of SEO and what role SEOs should play in content generation. Paul Boag wrote “The Inconvenient Truth About SEO” on Smashing Magazine earlier this month, which was received by an influx of pushback and commentary from SEOs. Then, on Dec. 21st a group of influential SEOs lead by...
7 tags
Beautify your Search Results and Increase Organic...
Schema.org is a new coding sintax based in html that was developed through a partnership between the major search engines (Google, Bing and Yahoo). Schema.org allows webmasters to markup their site and provide information to search engines that can be used to enhance the displayed search results. However, according to Matt Cutts, utilizing this schema set on your website does not currently...
5 tags
Always Set Your Clients' Expectations and they...
Working with any type of client can be difficult, but small business owners provide a unique scenario when setting expectations because they often have little or no familiarity with how a given marketing medium should perform. Small business owners understand that marketing is critical, but they rarely have the training or knowledge to execute the proper marketing plans for their business. This...
November 2012
2 posts
5 tags
A Quick SEO Trick for a Faster Website - Adjust...
I came across this brilliant piece of information recently and just had to share it.
Have you ever been tempted to upload a giant image to your blog or website via Wordpress and then have Wordpress auto-size it for you?
Of course you have! We all have! This is one of the great inovations of a CMS that makes the lives of us non-developers so much easier. However, this trick is SEO...
4 tags
My Response - Ted Ives' Link Building Chart
Hey SEO fanatics you have to check out the below link building chart. It is often very difficult to explain link building to potential or current clients that are newer to SEO. In the last six months I have been a part of several pitches to small business owners that are search marketing newbies. This is both exciting and challenging at the same time. When you have to start a pitch with “Let...
October 2012
1 post
Is a Dental Blog a Marketing Requirement? →
Recent blog post of mine on the topic of blogs for small businesses that was featured on a Dental website.
June 2012
1 post
3 tags
May 2012
1 post
3 tags
New Beginnings - L.A. Here I Come!
4.5 years ago I met a girl, 2 years ago I graduated college, 1 year ago I started my first job in advertising, 8 months ago I got engaged, 2 weeks ago I accepted a job offer with a company in Los Angeles, 1 week from now I am moving and 2 months from now I will be married.
This fairly linear chain of events is my life over the last half decade and I am excited and optimistic for the future. My...
January 2012
4 posts
5 tags
3 Reasons Why Local Businesses Should Utilize SEO
This weekend I spent some time diving into an SEO project for a friend’s new boutique here in San Diego and it reminded me how valuable good SEO can be to a local business. Generally SEO is expensive, time consuming and technical, so it is often avoided or ignored by small business owners because they already have enough to deal with just running the day-to-day operations. However, few...
8 tags
Less is More: Focused Brands I Love
We not only live in a world of faster, we live in a world of more.
- Marty Neumeier
Technology has been the catalyst for the above statement. Neumeier accurately depicts the 21st century consumer; we are obsessed with free, perfect and now. This obsession has been fueled by the rapid progression of technology and innovation in our society. Our quick-paced society and the ease of...
Tipping Points and Viral Videos - Can they be...
This week I started reading the book “The Tipping Point” by Malcolm Gladwell. In the book, Gladwell presents a large number of scenarios that highlight the existence of a tipping point.
His first example of a tipping point is a story about how Hush Puppies became popular. In the early 1990’s Hush Puppies sold as few as 30,000 pairs of shoes in one year. However by 1995 they...
December 2011
3 posts
7 tags
Branding Basics Help Explain the Display...
If you work in advertising I am sure you are familiar with the above chart. I was introduced to the graph of the display advertising ecosystem several weeks ago and then today I came across a blog post from Mike Nolet of AppNexus, which illuminated how this ecosystem came to be.
In 2007 the display advertising arena was much simpler. There were publishers and advertisers and a handful of...
5 tags
Tribes by Seth Godin - My Takeaway
I finished Tribes by Seth Godin this evening and I felt inspired throughout the whole book. Tribes is a manifesto to young, intelligent and technologically savvy people to take advantage of their opportunities and lead their Tribe(s). This hit home as I am searching for the Tribe that I can create or become a leader in.
A Tribe is defined as a community that shares a common interest or goal....
7 tags
Pinterest - Intriguing SEO Value
Pinterest.com (if you have not heard) is a new social sharing platform, which allows users to post their favorite images to their “boards”. It is a powerful tool for self-expression and for community interaction.
Pinterest was shown to my by several co-workers, who love using the site to see the latest wedding trends and to explore what creative people are sharing. It is very easy...
November 2011
1 post
5 tags
October 2011
5 posts
4 Tumblr SEO Tips
jauderho:
Tumblr sites by default may have some issues being ranked on search results and could use additional search engine optimization to improve search results. Some sample polling of users show that default Wordpress sites tend to work better in search engine results than Tumblr sites.
Fortunately, Tumblr provides the ability to modify the html as well as custom formatting tags. The...
9 tags
Tim Tebow - This Kid Was Born to Lead
This afternoon the Broncos lost to the San Diego Chargers 29-24, but the real headline is that Tim Tebow started the second half and almost brought the Broncos back to win the game.
“Tebow ran for a touchdown and threw for another after replacing Kyle Orton to start the third quarter and had one final shot for the win before his pass fell incomplete in the end zone on the final play....
7 tags
An Ad Agency's Reaction to Steve Jobs' Death
Today was a very sad day as Steve Jobs has passed away. Let’s just say people around the office were unsettled when the news first surfaced.
It began with a whisper…
One of the PR supervisors received a phone call and let out a soft whisper…”Steve Jobs is dead?”. She was in disbelief.
The Social Media AE heard the comment and immediately jumped on Twitter...
6 tags
5 tags
September 2011
4 posts
DumbDumb Advertising
DumbDumb! Don’t worry I am not trying to insult all of my readers :), this is the name of Jason Bateman and Will Arnett’s new online video advertising company. The comedic duo from Arrested Development have come to together to try and direct some Ad dollars their way, through Youtube style branded content videos.
DumbDumb’s inaugural campaign launched in June 2011, when the...
5 tags
5 tags
Mumford and Sons - A Case that they are Pirates
Mumford and Sons is one of the most popular bands currently, which I am sure most of you already know. However, after listening through the Mumford “Sigh No More” record today on my drive home from Fresno, Ca. I realized that these guys quite possibly could be modern day pirates. Here is my case…
My primary argument is that the lyrics created by the band are often...
3 tags
Grouped{in} Homepage Mention – Nice!
Check out the bottom left of this screenshot!
I was performing a backlink analysis of DiscussTheiPhone.com (my iPhone blog) and I came across a fairly high profile link (at least for my site) from Grouped{in}.com. When I investigated the backlink the above mention is what I found! I know this is nothing major, but it was definitely cool to know that someone was reading my blog and found value...
